At W11 Flowers, our journey began with a simple vision: to bring beauty, joy, and meaning into people’s lives through flowers. What started as a small local florist in the heart of Notting Hill has grown into a trusted brand known for creativity, quality, and personal service. Our story is also one of resilience, inspired by our Founder’s grandmother.

Born in 1925 in Poland, she endured unimaginable hardship during the Second World War. At just 17 years old, she was taken by the Germans and held as a prisoner of war. Against all odds, she and a fellow prisoner managed to escape in the same year, at the very time the United States was liberating Poland. Her courage, determination, and spirit of survival remain a guiding light for our company today. We carry forward her legacy of strength, perseverance, and hope in everything we do.

From the very beginning, we recognised that flowers are more than just gifts; they are powerful expressions of love, gratitude, celebration, and remembrance. Every bouquet we design is crafted with this belief at its core. We carefully select only the freshest seasonal blooms, sourced with sustainability in mind, and arrange them with artistry and attention to detail. The result is not just flowers, but experiences that create lasting memories. Our commitment to excellence extends beyond our bouquets. We are proud to champion eco-friendly practices, using electric-assisted delivery vehicles to reduce our environmental footprint while ensuring timely, reliable service across London.

Today, W11 Flowers continues to grow while staying true to our roots. Guided by creativity, care, and community spirit, we remain dedicated to delivering flowers that inspire and delight. Our story is still unfolding, and we invite you to be part of it—because every arrangement we create is also part of your story.